Tuesday, June 30, 2009

Sex in Music

My daughter and a couple of her friends came to visit me this weekend. She lives an hour away so that means a fair bit of car time both to and fro. Like most teenagers, they wanted to listen to the radio. Naturally, the idea of listening to my type of music was out of the question. Being a product of the 80s, I am still a fan of the hair bands. Yet, the choice in the car was R&B and Rap.

I fess up to attempting to stay up with certain types of music. However, I was amazed at the blatant references to sex in almost every song. There was a song which was titled "Birthday Sex". As you can imagine, the references were not disguised very well. While the innuendo existed in music 20 years ago, the sexual connotations today are apparent. And we wonder why kids grow up so quickly.

My point is that the record companies know that kids are the main buyers of music. The greatest percentage of cds sold are to those under 25. If they do not get the buyers by the time they are 25, they are probably lost forever. Naturally, responsibility begins to take over at that age and disposable income is limited. In short, music buyers are young.

The sexual messages delivered to our youth is conditioning them to be open to "sexual marketing". No longer is the beat or ability to sing the primary buying reason. The artist load their albums with sexually laced lyrics to entice those in their teen years to buy their product. Young minds are impressionable and marketers know this. When one becomes conditioned to a certain way things are done, then they fail to realize when they are moved further down the path.

This is just another example of how powerful sex is. The messages heard in lyrics help us to believe the importance of this end. Everything is about getting laid. Of course, this is coupled with a natural condition (the human condition) where the sexual desire is the most powerful emotion there is. When stimulated, it takes people to the highest of highs, and the lowest of lows. We see how it is a driving force in people's lives.

Do not underestimate the power that resides within you. There is a 500 horsepower engine under your hood waiting to be released. Sadly, most leave it in the garage since they are trained it is not appropriate to take it out in public. The Western culture provides a mixed sexual message. Madison Avenue pushes sex while the majority of society treats it like it is something to be shunned. The bottom line is that sex is a powerful motivation tool that will take your life to another level rather quickly. Some will say it is shallow. I say that it is effective. Use it.

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